Understand where your best candidates come from. Track conversion rates, measure source effectiveness, and optimize your recruitment funnel.
Real-time hiring metrics
Know exactly where each candidate comes from. Track LinkedIn, Indeed, referrals, and custom sources automatically.
See view-to-apply conversion rates for each source. Double down on what's working.
Visualize your hiring funnel. Identify bottlenecks and optimize each stage.
Track metrics over time. Compare week-over-week and month-over-month performance.
See where your candidates are located. Plan your hiring strategy by region.
Full UTM parameter support. Track campaigns, mediums, and sources with precision.
Use UTM parameters to track exactly which campaigns, ads, and posts drive the best candidates. Make every marketing dollar count.
Track every candidate source
Most companies have no idea where their best hires come from. They post jobs on multiple platforms, hope for the best, and then wonder why some roles take months to fill while others get hundreds of unqualified applications.
With Draft's analytics, you can finally see which sources deliver not just applications, but quality applications that turn into great hires. Maybe LinkedIn drives volume but referrals have a 3x higher offer acceptance rate. Without data, you'd never know.
Not all recruitment metrics are created equal. Page views are vanity metrics—what you really want to know is how many views convert to quality applications. That's why Draft focuses on conversion rates at every stage: views to applications, applications to screens, screens to interviews, and offers to acceptances.
When you can see conversion rates by source, you make smarter decisions about where to invest your recruiting budget. If Indeed has a 2% conversion rate and employee referrals have an 8% rate, you know exactly where to focus your efforts.
UTM parameters let you track exactly which campaigns, posts, and ads drive candidates to your jobs. Add them to any link you share: LinkedIn posts, Twitter threads, email campaigns, or paid ads. Draft captures these parameters automatically and preserves them through the entire application process.
For example, if you run a LinkedIn ad campaign for your engineering team, you could use:careers.yourcompany.com/jobs/engineer?utm_source=linkedin&utm_medium=paid&utm_campaign=eng-q4Later, you'll see exactly how many applications that campaign generated.
See ROI for each platform. Stop paying for sources that don't convert and double down on what works.
"Discovered Indeed costs $45/application vs. $12/application from organic search"
Find where candidates get stuck. If 50% drop off at the technical screen, maybe it's time to revisit that process.
"Reduced technical screen dropoff by 30% after simplifying the take-home assignment"
Track how long candidates spend in each stage. Identify delays and streamline your process.
"Cut average time-to-hire from 28 days to 18 days by adding more interview slots"
Draft automatically captures where candidates come from using referrer data, UTM parameters, and direct source selection. When someone applies, we know if they came from LinkedIn, Indeed, a Google search, or a direct link you shared. This data stays with the candidate throughout their journey.
Yes—use UTM parameters on any link you share. We support utm_source, utm_medium, utm_campaign, utm_term, and utm_content. These parameters are captured when candidates view the job and persist through application submission. You can then filter and analyze performance by any of these dimensions.
We track conversion rates at every stage: job views to applications, applications to each pipeline stage, and offers to acceptances. You can view these metrics overall, by job, by source, or by time period. This helps you identify both what's working and where candidates are dropping off.
Yes, all analytics data can be exported to CSV for deeper analysis in Excel or your BI tool of choice. Export candidates with their source information, pipeline history, and timestamps. Build custom reports, share with stakeholders, or feed data into your data warehouse.
We store all analytics data from the moment you start using Draft. There's no data retention limit—you can analyze trends over months or years. Compare this quarter's performance to the same period last year, or see how your hiring efficiency has improved over time.
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