Content & SEO Strategist

About the role

We are looking for a Content & SEO Strategist to own the quality, relevance, and performance of our content across multiple brands and markets.

This is not a traditional content writer role.

You will use AI extensively for research, ideation, outlining, drafting, editing, and content optimization, but you will be responsible for the judgment that makes the final output accurate, useful, differentiated, and aligned with each brand.

Your job is to make sure we are publishing the right content, for the right audience, in the right way.

You will work across topics such as international expansion, company setup, employment, payroll, immigration, compliance, and related business services.

What you’ll own

Content research and planning

• Identify content opportunities based on SEO data, commercial priorities, customer questions, and market developments.
• Research complex topics using reliable primary and secondary sources.
• Understand search intent and determine what a piece of content needs to achieve before creating it.
• Build content briefs, outlines, and topic clusters.
• Help prioritize which content should be created, updated, consolidated, or removed.

AI-assisted content production

• Use AI tools throughout the content workflow to improve speed and quality.
• Develop strong prompts, research workflows, and repeatable content processes.
• Create and refine first drafts using AI where appropriate.
• Restructure, rewrite, and improve AI-generated content rather than simply accepting outputs.
• Continuously experiment with new AI tools and workflows that improve productivity.

AI should make you faster. It should not replace your judgment.

Editing, fact-checking, and quality control

• Fact-check claims, figures, regulations, requirements, and other important details before publication.
• Review content for accuracy, clarity, completeness, tone, and usefulness.
• Remove generic or low-value AI language.
• Make sure content reflects the correct brand voice and positioning.
• Work with internal subject-matter experts when specialist verification is required.

SEO

• Conduct keyword and search-intent research.
• Optimize content structure, headings, metadata, internal linking, and on-page SEO.
• Use tools such as Google Search Console, Ahrefs, Semrush, or equivalent platforms to identify opportunities.
• Monitor organic performance and recommend improvements.
• Refresh existing content based on ranking changes, outdated information, and new search opportunities.

Brand and editorial consistency

• Adapt content for different brands, markets, and audiences.
• Maintain editorial standards and tone-of-voice guidelines.
• Ensure that content feels written for the customer rather than for a search engine.
• Help develop scalable editorial and AI-content guidelines.

What success looks like

Within your first 6 months, you should be able to:

• Take ownership of the end-to-end content workflow.
• Significantly increase the amount of high-quality content we can produce without sacrificing accuracy.
• Improve existing content based on SEO opportunities and customer needs.
• Establish repeatable AI-assisted research and production workflows.
• Reduce dependence on traditional manual content-writing processes.
• Consistently produce content that requires minimal senior-level rewriting before publication.

What we’re looking for

• Approximately 2–5 years of experience in SEO, content strategy, editorial, or a similar role.
• Strong understanding of SEO and search intent.
• Excellent research and fact-checking skills.
• Strong editorial judgment and attention to detail.
• Comfortable working with complex or regulated topics.
• Excellent written English.
• Strong familiarity with AI tools and a clear understanding of both their strengths and limitations.
• Ability to distinguish good content from content that merely sounds polished.
• Comfortable working independently and managing several brands or projects.

Nice to have

• Experience with B2B, professional services, SaaS, international expansion, HR, payroll, legal, or regulatory content.
• Experience using Google Search Console, Ahrefs, Semrush, or similar tools.
• Experience working with subject-matter experts.
• Experience building content systems, templates, or AI-assisted workflows.

How we think about the role

We are not looking for someone whose primary value is typing every sentence manually.

We are looking for someone who can answer:

• What should we publish?
• What information can we trust?
• What does the customer actually want to know?
• Is this content genuinely useful?
• Does it represent the brand properly?
• Can we produce it more efficiently without lowering quality?

The final content is your responsibility, regardless of which tools were used to create it.