Content Marketer

We are looking for a Content Marketer to write and grow the content behind Emerhub and RecruitGo: articles, country guides, newsletters and landing pages read by founders, investors and HR leaders expanding across Southeast Asia and the Gulf.

This is a writing role with a commercial target. You will research regulations that change often, turn them into clear and accurate pages, and track whether those pages bring in search traffic, citations in AI-generated answers, and enquiries.

About Hubtal

Hubtal is the in-house marketing agency of the Emerhub Group, based in Tallinn. We run marketing for two businesses.

Emerhub has helped foreign investors set up and run companies since 2011. It operates in 8 markets across Southeast Asia and has worked with more than 11,700 companies on incorporation, licensing, visas, tax and compliance.

RecruitGo provides employer of record and payroll services in more than 40 countries and manages over 2,000 employees for its clients.

What you will do

• Write and update articles, country guides and service pages on company registration, licensing, visas, tax, payroll and employer of record.

• Research from primary sources: regulations, government circulars and tax authority guidance. Check drafts with our consultants in each market before they go live.

• Plan content from search data. Run keyword research, build topic clusters and find content gaps using Google Search Console and Ahrefs.

• Produce the market newsletters for Singapore, Malaysia, the Philippines and Indonesia.

• Cover regulatory changes as news pieces when they affect our clients.

• Refresh existing pages when rules, fees or statutory figures change.

• Structure content so it is cited in AI-generated answers as well as ranking in search.

• Write copy for calculators, tools and landing pages together with our designers and developers.

• Work with our social media managers to turn articles into posts and video scripts.

• Report each month on traffic, rankings and enquiries, and decide what to write next based on the results.

Requirements

• Excellent written English and a portfolio of published long-form content.

• Experience writing B2B content that ranks. Show us the pages and the results.

• Working knowledge of SEO: search intent, on-page structure, internal linking, and tools such as Ahrefs and Google Search Console.

• Comfortable reading legal and regulatory sources and getting figures, thresholds and deadlines right.

• Able to explain complicated rules in plain language for a reader who is about to make a business decision.

• You use AI tools in your workflow and edit the output until it reads like a person who knows the subject wrote it.

• Self-directed: given a topic and a target keyword, you can deliver a finished, publish-ready piece.

• Interest in, or willingness to learn, international business, company formation, tax and cross-border employment.

Nice to have: experience in corporate services, legal, tax, HR or payroll content. Basic HTML and experience publishing in a content management system. A second language used in our markets, such as Chinese or Bahasa Indonesia.

What we offer

• Performance incentives: opportunities for performance-based bonuses.

• Flexibility: a hybrid working arrangement, combining remote work with access to a workspace in Tallinn.

• International travel: opportunities to travel to Group offices across Southeast Asia, as needed.

• A small team where your work is published under well-known brands and you can see its effect on traffic and enquiries.

You will report to the Head of Marketing.