Content & Product Marketing Strategist

Role overview

We are looking for a Content & Product Marketing Strategist to develop content and communication that promote our products and services across Emerhub, RecruitGo and other businesses in the group.

This role combines content strategy and hands-on creation with product marketing. You will understand our customers, offerings and commercial priorities, then translate that understanding into clear messaging, useful content and campaigns that help customers make informed decisions.

Your work will span written, visual and video content for prospective and existing customers. You will collaborate with marketing, product, sales and subject-matter experts to explain what we offer, support launches and help customers discover and use our products and services.

Responsibilities

Content strategy and production

• Plan and prioritize content based on customer needs, business objectives, product developments and market insights.
• Create and improve articles, website pages, landing pages, email campaigns, newsletters, social content, case studies and customer guides.
• Develop video concepts, scripts and content for product explainers, service introductions, educational content and campaigns, coordinating production with relevant colleagues.
• Adapt content for different audiences, brands and channels, and repurpose effective material across formats.

Product messaging and campaigns

• Develop clear value propositions and messaging that connect our products and services to customer needs.
• Research customer questions, buying considerations and competitor messaging to inform content and campaigns.
• Support product and service launches with audience-focused narratives, announcements and supporting materials.
• Create onboarding, customer education and feature communication that helps existing customers understand and use our offerings.
• Develop sales materials and customer stories that explain our value and address common questions and objections.

Editorial quality and performance

• Research complex topics, verify important claims and work with subject-matter experts to ensure accuracy.
• Maintain consistent brand voice, clear writing and editorial standards across content formats.
• Use AI tools to improve research, ideation, drafting and production workflows while retaining responsibility for the final output.
• Apply relevant SEO principles to website content and collaborate on search-led opportunities.
• Review content and campaign performance, gather feedback from customer-facing teams and improve messaging, formats and distribution accordingly.
• Manage content priorities and deadlines across multiple brands and stakeholders.

Requirements

• Experience in content strategy, content marketing, editorial work, product marketing or a related role.
• Excellent written English, strong editing skills and the ability to explain complex subjects clearly.
• Ability to turn product and service information into relevant customer benefits and persuasive content.
• Experience creating content across multiple formats, with an understanding of how written, visual and video content work together.
• Strong research, fact-checking and editorial judgment.
• Understanding of how content supports awareness, consideration, conversion and customer education.
• Practical familiarity with AI-assisted content workflows and their limitations.
• Ability to collaborate with subject-matter experts, organize competing priorities and take ownership of work from brief to completion.

Nice to have

• Experience with B2B products, SaaS, professional services or complex business topics.
• Experience supporting product launches, customer communications or sales enablement.
• Familiarity with content analytics, SEO fundamentals and content management systems.

What success looks like

You will help customers understand our products and services through clear, consistent content. Success means a reliable flow of high-quality work, stronger launch and customer communication, useful materials for sales teams and measurable improvements informed by content performance and customer feedback.